diff --git a/html/priv.ejs b/html/priv.ejs
index 4080ffa7..e14530d1 100644
--- a/html/priv.ejs
+++ b/html/priv.ejs
@@ -324,6 +324,11 @@
       <p>
         Poke is free software — you can inspect the source code to verify this behavior, fork it, or turn the stats feature off when self-hosting.
       </p>
+      <p>
+        If you prefer not to contribute to these anonymous counts from this browser, you can opt out at any time at  
+        <a href="/api/stats/optout">/api/stats/optout</a>.  
+        That page stores a simple opt-out flag in your browser’s <code>localStorage</code>, and Poke will stop sending stats from that browser.
+      </p>
     </section>
 
     <!-- Cookies & storage -->